Crafting Memories: Spring Jewelry Workshop with Teressa Lane

It all began with a simple pitch to Teressa Lane for a spring jewelry shoot to highlight her gorgeous pieces. We set up a call to chat about her goals for the brand and identify her target market. Teressa shared her excitement about opening a new storefront in Carlsbad, but mentioned her struggle to attract a younger crowd into the store. She was particularly interested in hosting jewelry workshops and marketing permanent bracelets, which are popular trends with girls in their 20’s!

Row of windows with casual indoor lifestyle scenes.

Interior view of a boho-style retail space with hanging decor, natural elements, and white walls.

the planning

After understanding Teressa's goals better, I knew we had to create an event that would resonate with her target audience and create some buzz around her store. So, I planned an influencer event, scouting and pitching influencers myself to help Teressa gain more exposure. The idea was to leverage their reach by having them post TikToks, reels, and Instagram stories, boosting her engagement and driving traffic to her new store.

To make the event even more special, I pitched small food and beverage brands to sponsor the event. We were thrilled to have Gorgie Drinks, Cocoplaya Cookies, and MRKT Space join us. Their delicious treats not only elevated the event, but provided them with exposure as well as the influencers, teressa and myself tagged them in our posts on multiple social platforms, creating a win-win situation for everyone!

Group working on crafts at wooden table with baking molds and creative materials.

Person in cream sweater working on jewelry making at wooden desk with tools and supplies.

People taking photos against wall with butterfly mural in outdoor setting.

the day of the event

On the day of the event, the influencers arrived, each with unique flair, ready to make some beautiful, lasting jewelry. They captured and shared moments from the day, showcasing the stunning pieces, the lively atmosphere, and the fantastic food and drinks.

Directing and photographing the event was an absolute blast! The setting was vibrant, and seeing the girls truly appreciate Teressa's craft made for a fabulous time and beautiful photos. I aimed to capture not just the elegance of her jewelry, but also the joy and engagement of the influencers, ensuring the vibes of the brand and the event could be felt through every image.

Group of women celebrating in bright white retail space with boho decor.

The photos truly captured the magic and fun the girls were having, showcasing the incredible experience future customers could have when they book a jewelry workshop slot or request matching permanent jewelry. The imagery highlighted Teressa's store not being solely for buying products, but for creating meaningful experiences with the people you love!